Social media marketing simply refers to the use of social media platforms to grow your business. It is a form of internet marketing that involves creating and sharing content on social media networks in order to achieve your marketing and branding goals.
Instagram Marketing is a part of Social media Marketing, Iy is simply a strategic way in which organizations promote their businesses on the Instagram platform. Taking full effective advantage of Instagram to grow or profit your business is Instagram marketing.
In recent times businesses are now using Instagram as a social media platform in different ways. For example, a business that is concerned about what people are saying about its brand would monitor its Instagram conversations and respond to relevant mentions.
A business that wants to understand how it’s performing on Instagram would analyze its reach, engagement, and sales on social media with an analytics tool. A business that wants to reach a specific set of audiences at scale would run targeted Instagram ads.
Your Business can now function efficiently and effectively in their Instagram marketing with this amazing tool called KIIRE. This is the first of its kind Instagram automation software built on the official Instagram API.
BENEFITS OF KIIRE IN STRATEGIZING YOUR INSTAGRAM MARKETING
1. Keep an eye on what’s trending
Once you have your key messaging determined, keep an eye on popular trends emerging on each platform. If you notice a pattern or strategy rising in popularity and it aligns with your messaging, then it’s a great idea to capitalize on it to drive..
You don’t jump on every trend there is, creating posts that don’t align with your overall messaging to appear relief is a quick way to withdraw your target audience.
With the KIIRE app getting the latest trends in a specific niche is now made easier. You can get hashtags used in the latest trending post in your particular niche to help boost your post on Instagram.
2. Have a social media method. (Would you throw a party without a plan?)
Well, you could, but it might not be as fun as if you were to take time to assemble the necessary team needed. And the same principle goes for your social media strategy. The more you think about what you post, the better the result.
Creating a well-thought-out plan is the key to growing your Instagram presence that is consistent and effective across all platforms. With the KIIRE software, you are able to plan, schedule, and automate your Instagram post for efficient and easy delivery.
3. Know your audience
You can’t post relevant content if you don’t know who you’re posting it for. Make sure you learn about your audiences, this will help you connect with them effectively.
Instagram monitoring is basically stalking in the shadows waiting for those all-important whispers and gossip about your company. Listening to what’s being said about your business, industry, or competitors on Instagram.
KIIRE helps you get to know your customers better and gives valuable insights into how your brand is perceived. With KIIRE you get an accurate analysis of your audience demographics. You get alerted any time you or your brand is mentioned in a post, comment, or story.
4. Ensure your brand image is consistent
Your brand should always be reflected in the right way across every social media platform, and it’s important that these themes link with your overall branding strategy including your website. In addition to visual aspects, it also includes things like tone, messaging, and values.
5. Monitor your results
When you monitor your campaigns, it’s important to focus on more than ‘vanity metrics, such as likes. There are Lots of other useful things to gain from Instagram, such as community engagement, customer service, and sharing valuable tips about your service or product.
6. Interact with your audience
Instagram users desire authentic interaction with the brands they follow. So on top of posting high-quality and important content, make sure you’re keeping an eye on each platform you use and engaging with your audience. Answer questions that come up on your posts, handles or hashtags.
Objectives that could be achieved when using KIIRE for your Instagram marketing.
- Increase in engagement – shares/likes/clicks/replies
- Increased customer satisfaction/service
- More purchases of your product or service
- More visits to your website
- Increased followers
- Brand awareness – how far is your message spreading?