In our world today, 56.8% of the world’s population uses social media, that is 4.8 billion users in a world of 7 billion people. It is safe to say that more than half of the world’s population is on social media. These facts put together are what make it safe to say that social media marketing is one of the surest means to promote your business.
Most businesses have seen a rapid increase in their business revenue after promoting or taking their business online. Social media should be a vital component of your overall marketing efforts.
Let’s look at six (6) Amazing benefits of social media marketing
Here are some killer social media strategies:
- Increased brand awareness
- Grow a larger audience
- Connect with your audience better
- Increased website traffic
- Generate more leads
- Make more sales and money
Not participating in social media marketing would lead to an incomplete marketing strategy.
Get ready to deep dive into the best cutting-edge tactics on social media marketing.
5 Authentic Social Media Marketing Strategies.
A. Write out the goals You want to achieve
Writing out your goals for your social media marketing strategy is the basis for achieving the best out of it. It is imperative if you want to jumpstart your social media strategy. You need to know exactly what you want, and how to achieve your written goal. You can’t measure how far you’ve gone and how much you’ve achieved over time if you don’t have strong goals, to begin with.
Your social media goals should align with your overall marketing efforts. In every aspect of life, writing down your goals is important if you want to reach them. According to studies, you’re 40% more likely to be successful if you write your goals down. Set attainable goals, there should be a step-by-step process in achieving these goals.
How to set attainable goals to excel in your social media marketing
- Use numbers
- Always set a deadline
- Set Specific, Measurable, Attainable, Relevant, and time-based Goals.
- Make your goals in line with your entire marketing strategy
B. Know your audience
Research and learn about your audience, this will help you in connecting better with them. Connecting and engaging with your audience is in today’s marketing if you want to turn a profit. Understand your audience, know their wants and needs
Steps to understanding your audience better
- Take surveys regularly of your audience
- Collect feedbacks
- Respond to comments every of your social media platform.
- Comment on other post with the same target audience
- Reply to all questions on your social media channels
C. Create Post Contest
Creating a good, engaging, and captivating social media contest is crucial. It helps to engage your audience better and drive converting traffic to your business. It’ll increase your online visibility, your followers, and your engagement. You can create amazing and highly captivating Instagram and Facebook contests using Kiire and 10xsocial. These tools have been proven to be highly effective.
The key to executing a successful contest is offering something of tremendous value. Something that’ll be irresistible to your audience.
How to run a high converting Social media contest
- Select a social media channel to run a contest
- Strategize and be specific
- All social media contest should have a deadline
- Create the contest
- Promote it
In setting up your contest ensure your audience gets extra entries/marks for sharing the contest or completing tasks. It’s genius. This will enable your contest to basically run itself!
D. Do Not Sell
People don’t want to be sold too. People want value. Make your page valuable, put content before currency. People want to establish real connections and relationships with you. That’s the number one secret to getting your audience or customers to trust you. When your audience trust you – they’ll buy from you.
Consumers find it annoying when brands and businesses want to always take their money. In a survey carried out by Sprout Survey, 57.5% of people found it annoying in this study. A way to sell your product without being too salesy is to craft good contents that your audience wants. Content that leads buyers to your products or services.
E. Use the Visual Strategy
We are living in the 21st century where visual contents are everything. Especially in social media marketing. The use of images and videos cannot be overly emphasized.
There are different ways to use video content in your social media strategy. But live videos and stories are one powerful means to use visual content.
According to Facebook, you’ll see 6x the interaction and engagement with a live video. Live videos and stories help you connect with your audience in an authentic way. Plus you can repurpose your live videos. Live videos are especially highly engaging, people engage by asking questions. So you can show them you’re not just a brand, by interacting with them during and after your live video. These engagements help your audience to see that you are a business owner who cares and that will bring more results than anything.